Kia Motors America Announces All-Time Best Full-Year Sales And U.S. Market Share For 2012


Kia Motors America (KMA), which previously announced it had surpassed its best-ever full-year sales total in less than 11 months, reported all-time record sales in 2012 of 557,599 vehicles, a 14.9-percent increase over the previous best-ever mark set in 2011.  As one of the fastest-growing car companies in the U.S. over the last five years[1], December sales of 39,178 units helped to extend KMA’s streak of annual market share increases to 18 years.

KMA’s sales were led throughout 2012 by the U.S.-built* Optima and that trend continued as the December total of 12,008 units helped the popular midsize sedan become the first Kia nameplate to top 150,000 annual sales.  Together with the popular Sorento CUV – also built at Kia Motors Manufacturing Georgia (KMMG) – Kia’s U.S.-built* vehicles represented more than 40-percent of last year’s record-setting volume.

“2012 was an historic year filled with a number of important achievements for the Kia brand including our 18th straight annual market share increase, surpassing the 500,000 unit mark for the first time, and the sale of the four millionth Kia vehicle in the U.S.,” said Byung Mo Ahn, group president and CEO of KMA and KMMG.  “Kia is advancing value to new levels of sophistication by combining world-class automotive design, cutting-edge technologies and premium amenities with affordable pricing, and the brand’s maturation process will continue this year with seven all-new or significantly redesigned vehicles scheduled to arrive in our showrooms over the next 12 months.”

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