Adobe announced findings from its inaugural Adobe Digital Marketing Insights report, designed to provide marketing, e-commerce, and retail executives with critical intelligence about digital marketing. The study evaluated how purchasing behavior is impacted by the device consumers used to visit retail websites. In the study, one of the most comprehensive of its kind, Adobe analyzed [...]
In a series of European-wide Value Added Tax (VAT) hikes, shoppers are being squeezed by tax rises as governments attempt to sustain their credit ratings. This will knock already depressed retail sentiment – the EU says consumer sentiment is at a two-year low. The annual TMF EU VAT Tracker shows the GNP-weighted average EU VAT [...]
A new global study commissioned by Weber Shandwick found that the company behind the brand is critical to consumer purchasing decisions. Seventy percent of consumers surveyed avoid buying products if they do not like the parent company. Executives agree — in fact, 87 percent say that “a strong corporate brand is just as important as [...]
The United States exported $177.8 billion in goods and services in November, 2011, according to data releasedby the Bureau of Economic Analysis (BEA) of the U.S. Commerce Department. Exports of goods and services over the last twelve months totaled $2.089 trillion, which is 32.64 percent above the level of exports in 2009. Over the last [...]