Archive for July, 2010

California Economy Steady in June Reports the Comerica Bank California Economic Activity Index

Comerica Bank’s California Economic Activity Index was unchanged in June, at a level of 103. June’s reading is up five points from the year-ago level and four points above the average for all of 2009. Year-to-date the Index has averaged 102 compared to 99 for all of 2009. “Our Index has chopped sideways in a [...]

Toyota Announces Intent to Voluntarily Recall Certain Toyota Avalons to Replace Steering Column Bracket

Toyota Motor Sales  U.S.A. announced that it intends to conduct a voluntary safety recall involving approximately 373,000 2000-2004 Model Year Toyota Avalons sold in the United States to address the possibility that the vehicle’s steering lock bar could break under certain conditions. No other Toyota or Lexus vehicles are involved in this recall. This action [...]

2010 World Cup Sponsorship Boosts Some Brands, but has Little Impact for Others

VISA, McDonald’s and Hyundai Fare Strongly from World Cup Sponsorship The huge investment in a World Cup sponsorship is paying off for some companies, while others are seeing little return for their money. A new study with Survey Sampling International’s (SSI) global panels — comparing sponsorship awareness before and after the World Cup — reveals [...]

The Conference Board Consumer Confidence Index Declines Again in July 2010

The Conference Board Consumer Confidence Index which had declined sharply in June, retreated further in July. The Index now stands at 50.4 (1985=100), down from 54.3 in June. The Present Situation Index decreased to 26.1 from 26.8. The Expectations Index declined to 66.6 from 72.7 last month. The Consumer Confidence Survey® is based on a [...]